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"As a former TV news executive and former radio station owner/manager, I can say this book is complete. Anyone going into broadcasting should read ...Show synopsis"As a former TV news executive and former radio station owner/manager, I can say this book is complete. Anyone going into broadcasting should read this book." Prof. Louis E. Conrad, Northeastern University.This new edition of a classic text features important updates that reflect the enormous changes that have taken place since the Telecommunications Act of 1996. Each chapter is significantly updated and will address future concerns and applications. New broadcast and cable regulations and policies are reflected in this new edition, as well as current and future use of the Internet and World Wide Web. This book also covers such essential topics as management theory, audience analysis, broadcast promotion and marketing, and new broadcasting regulations.Hide synopsis
Description:Good. Light shelving wear with minimal damage to cover and...Good. Light shelving wear with minimal damage to cover and bindings. Pages show minor use. Help save a tree. Buy all your used books from Thriftbooks. Read. Recycle and Reuse!
Description:Good. Shows some signs of wear, and may have some markings on...Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy!
Description:Shipped within 24 hours. 100% Refund Guaranteed. Good copy with...Shipped within 24 hours. 100% Refund Guaranteed. Good copy with average wear. No dust jacket.
Description:Good. Shows some signs of wear, and may have some markings on...Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy!
Description:Good. No dust jacket as issued. Trade paperback (US). Glued...Good. No dust jacket as issued. Trade paperback (US). Glued binding. 403 p. Audience: General/trade.
