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The Loyalty Leap: Turning Customer Information Into Customer Intimacy

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The Loyalty Leap: Turning Customer Information Into Customer Intimacy - Pearson, Bryan

Collecting data is easy for marketers. Figuring out what to do with it is hard. Technology has made it almost routine for com-panies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a credit card--or even better, a membership rewards card--the data floodgates open. United Airlines knows ... Read More

The Loyalty Leap: Turning Customer Information Into Customer Intimacy 2012, Portfolio, New York, NY

ISBN-13: 9781591844914

Hardcover

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