Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform. To be successful in the market today, you must possess two strategic assets: a compelling "product" and a meaningful "platform." In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of ...Read MoreMichael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform. To be successful in the market today, you must possess two strategic assets: a compelling "product" and a meaningful "platform." In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today's crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice. In "Platform, " Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now. . . The book includes: proven strategies easy-to-replicate formulas practical tips Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed--and win big!--in an increasingly noisy world.Read Less
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I heard about this book on the Dave Ramsey show. After reading Michael Hyatt's Blog and looking around I invested in it. I am glad I did. I have the desire to write books, and his knowledge of the publishing and world of media was a real eye opener. It reminds me at times of stuff I read in the textbooks when I was in college, yet at the same time it rings true, because he has the credentials to back up his claims.
It is chocked with information, yet easy to digest for anyone regardless of their knowledge of the modern social media and computer uses. Highly recommended!
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