Reverse Innovation: Create Far from Home, Win Everywhere

by ,

Reverse Innovation: Create Far from Home, Win Everywhere - Govindarajan, Vijay, MBA, and Trimble, Chris

"The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most multinationals, follows a strategy of developing products at home and then adapting them for other markets around ...

Currently there are no copies available. However, our inventory changes frequently. Please check back soon or try Book Fetch.