Media Impact: An Introduction to Mass Media, 2013 Update

by

Media Impact: An Introduction to Mass Media, 2013 Update - Biagi, Shirley

From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical ...

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