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The profound mysteries of creative thought have long intimidated the world's finest brains. How do you measure the imagination? How do you quantify ...Show synopsisThe profound mysteries of creative thought have long intimidated the world's finest brains. How do you measure the imagination? How do you quantify an epiphany? These daunting questions led researchers to neglect the subject for hundreds of years. In Jonah Lehrer's ambitious and enthralling new book, we go in search of the epiphany. Shattering the myth of creative 'types', Lehrer shows how new research is deepening our understanding of the human imagination. Creativity is not a 'gift' that only some possess. It's a term for a variety of distinct thought processes that we can all learn to use more effectively. Some acts of imagination are best done sipping espresso in a crowded cafe, while others require long walks in a quiet park. Lehrer helps us fit our creative strategies to the task at hand. The journey begins with the fluttering of neurons in the prefrontal cortex, before moving out to consider how this new science can also make neighbourhoods more vibrant, companies more productive and schools more effective. We'll learn about Bob Dylan's writing habits and the drug addiction of poets. We'll see why Elizabethan England experienced a creative explosion, and how Pixar designed its office space to get the most out of its talent. Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind and its essential role in our increasingly complex world.Hide synopsis
Description:Fine. 0547386079 9780547386072-Unread Book, However the book...Fine. 0547386079 9780547386072-Unread Book, However the book may have bent corners, ripped cover, no cover or paper discoloring.
Description:Very Good. Great condition for a used book! Minimal wear....Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!
Description:Good. Shows some signs of wear, and may have some markings on...Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy!
Description:Like New. Book in almost Brand New condition. Shipped to over...Like New. Book in almost Brand New condition. Shipped to over one million happy customers. Your purchase benefits world literacy!
Description:Like New. Bargain Book but not a used book. May have remainder...Like New. Bargain Book but not a used book. May have remainder mark. Reliable seller.
Description:Very good in very good dust jacket. Very Good, In very good dust...Very good in very good dust jacket. Very Good, In very good dust jacket. Sewn binding. Paper over boards. With dust jacket. 279 p. Contains: Illustrations.
Description:Fine/Fine. Signed by Author "Signed Copy" label on front cover....Fine/Fine. Signed by Author "Signed Copy" label on front cover. Fine in Fine dust jacket.
Description:Very Good Hard cover in dust jacket. Â Clean text--NO writing,...Very Good Hard cover in dust jacket. Â Clean text--NO writing, NO highlighting to text. Â Very Good condition.
Description:Like New. Hardcover! Few underlines, no remainder marks, tight...Like New. Hardcover! Few underlines, no remainder marks, tight binding, sealed in plastic, exact artwork as listed,
