"Mad Women is a tell-all account of life in the New York advertising world of the 1960s and 70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three ...Read More"Mad Women is a tell-all account of life in the New York advertising world of the 1960s and 70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes. And her book, based on her own experiences and countless interviews with her peers, gives the full stories, from the junior account man whose wife nearly left him when she found the copy of Screw magazine he'd used to find "entertainment" for a client, to the Ogilvy & Mather agency's legendary annual sex-and-booze filled Boat Ride, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, Mad Women also tackles the tougher issues of the era, such as equal pay, rampant jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers"--Read Less
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Publishers Weekly, 2011-11-14 Maas's humorous yet authoritative account of her life in advertising during the Mad Men era is a welcome look behind the curtain into a traditionally male world. Often asked if the popular show accurately depicts women's second-class standing (and the copious amounts of office sex and drinking) in the 1960s, Maas (Adventures of an Advertising Woman) says yes and no. Hired as a copywriter at Ogilvy & Mather in 1964, she rose to creative director before leaving in 1976, later working at some of Manhattan's top ad agencies. Maas takes readers through a typical office day before addressing questions of sex (yes, ad execs slept around, she realizes now), alcohol (it was customary to have a drink before, during, and after lunch), and thornier issues of balancing career demands with motherhood in a time when being a housewife was still the norm. Some of her most interesting insights come from the advertising campaigns themselves, from a failed Shake 'n Bake follow-up (Batter Fry, anyone?) to the phenomenal success of the Maas-driven "I Love New York" campaign. Sexual harassment in the work place-especially the unsubtle advances of a particular boss Maas describes-might seem foreign, but as she points out, no human resources department existed and "sexual harassment" hadn't entered the lexicon yet. Maas mixes personal stories with advertising history, making this a compelling read. Agent, Lynn Nesbit. (Feb.) (c) Copyright PWxyz, LLC. All rights reserved.
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