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Rolling Out New Products Across International Markets

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Rolling Out New Products Across International Markets - Chryssochoidis, George

Based on an extensive exploration of product decision-making for international markets, this text describes the company's external & internal environment as well as the company's action across borders and focuses upon the static and dynamic aspects of the roll out of new products across international markets.

Rolling Out New Products Across International Markets 2004, Palgrave MacMillan, New York, NY

ISBN-13: 9780333794647

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