Find Your Next Favorite Book
Our Money-Back Guarantee

Graphic Design Thinking: Beyond Brainstorming

by

Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and viable solutions. In the style with which author Ellen has come to been known hands-on, up-close approach to instructional design writing brainstorming techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. Creative research methods include focus groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Also included are discussions with leading professionals, including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abott Miller, Christoph Niemann, Paula Scher, and Martin Venezky, about how they get ideas and what they do when the well runs dry. The book is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges. Hide synopsis

Find your copy

Buy it from  $16.27
Buy new from  $16.27
Collectible from  $354.00

Change currency

Reviews of Graphic Design Thinking: Beyond Brainstorming

Write this item's first Alibris review Review it now

Discussions about Graphic Design Thinking: Beyond Brainstorming

Start a new discussion
  1. What's on your mind? Review post guidelines

Join Today!

Share your ideas with other community members

Create account

Already a member?

Log in now

Subjects related to Graphic Design Thinking: Beyond Brainstorming

Get $300 in coupons and other goodies. Sign up for newsletter No, thank you.

You're signed up (and we you). Watch for our Welcome e-mail and your first coupon. Thanks!