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The Little Bric Book

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About this title: Americans don't have time to master all of the business cultures essential to be successful in today's globalized environment. The Little BRIC Book provides insider information that would take diplomats years to learn. It's the ultimate crib sheet, guiding employees with global responsibilities (Desk Diplomats) inside a corporation or an outsource relationship. It focuses on action by decoding how business preferences across Brazil, Russia, India and China impact activities engaged in by every executive, manager and project ... read more

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