Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand

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Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand - Rose, Robert, Ph.D., and Pulizzi, Joe

Let's face it...content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing.What's been missing...until now...is the book that tells marketers exactly how to put content marketing to work.Managing Content Marketing shows you, in detail, how to manage content ... Read More

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