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Innovation Generation: How to Produce Creative and Useful Scientific Ideas

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Innovation Generation: How to Produce Creative and Useful Scientific Ideas - Ness, Roberta B, MD, MPH

"Innovation Generation presents a fascinating new approach to creative thinking. Using a system of idea-generating methods honed over her illustrious career as a physician, researcher, professor, teacher, and Dean, Roberta Ness provides all the tools needed to learn how to cast aside habitual cognitive maps called frames and draw insights from ... Read More

Innovation Generation: How to Produce Creative and Useful Scientific Ideas 2012, Oxford University Press, USA, New York, NY

ISBN-13: 9780199892594

Hardcover

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