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Marketing Plan Handbook and Pro Premier Marketing Handbook Package

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Marketing Plan Handbook and Pro Premier Marketing Handbook Package - Palo Alto, and Wood, Marian Burk

For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. The fourth edition includes dozens of new examples, a new ... Read More

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Marketing Plan Handbook and Pro Premier Marketing Handbook Package 2010, Pearson Education (US), Upper Saddle River

ISBN-13: 9780132105200

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