Winning Market Leadership: Strategic Market Planning for Technology-Driven Businesses

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Winning Market Leadership: Strategic Market Planning for Technology-Driven Businesses - Ryans, Adrian B, and More, Roger, and Barclay, Don

Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-driven business environment is intensely competitive, complex, and dynamic, and planning needs to be done quickly and often. "Winning Market Leadership" offers a refreshing new approach to strategic ... Read More

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