Ambush Marketing and Brand Protection: Law and Practice

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Ambush Marketing and Brand Protection: Law and Practice - Johnson, Phillip

Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Looking at both traditional intellectual property rights (such as trade marks, copyright and designs) as they relate to sporting events, and event ... Read More

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Ambush Marketing and Brand Protection: Law and Practice 2012, Oxford University Press, USA, Oxford, England

ISBN-13: 9780199696451

Hardcover

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