Making Ads Pay: Timeless Tips for Successful Copywriting - Caples, John

Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions each tested with decades of experience that can be immediately ...

Making Ads Pay: Timeless Tips for Successful Copywriting 2013, WWW.Snowballpublishing.com

ISBN-13: 9781607965664

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Making Ads Pay: Timeless Tips for Successful Copywriting 2011, Dover Publications, Mineola, NY

ISBN-13: 9780486486017

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