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Thomas Frank's revealing new study shows how, during the "creative revolution" of the 1960s, the ad industry turned savagely on the very icons it had ...Show synopsisThomas Frank's revealing new study shows how, during the "creative revolution" of the 1960s, the ad industry turned savagely on the very icons it had created in the 1950s, celebrating irrepressible youth with the Pepsi Generation, and imagining brands as signifiers of rule-breaking, defiance, difference, and revolt. Thus, the strategy of co-opting dissident style that is so commonplace in today's hip, commercial culture emerged. 19 halftones. 10 graphs.Hide synopsis
Title: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism Author:Thomas Frank ISBN-13:9780226260129 ISBN:0226260127
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Title: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism Author:Thomas Frank ISBN-13:9780226260129 ISBN:0226260127
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Title: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism Author:Thomas Frank ISBN-13:9780226260129 ISBN:0226260127
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Title: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism Author:Thomas Frank ISBN-13:9780226260129 ISBN:0226260127
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Title: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism Author:Thomas Frank ISBN-13:9780226260129 ISBN:0226260127
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Title: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism Author:Thomas Frank ISBN-13:9780226260129 ISBN:0226260127
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Title: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism Author:Thomas Frank ISBN-13:9780226260129 ISBN:0226260127
Title: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism Author:Thomas Frank ISBN-13:9780226259918 ISBN:0226259919
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There was a cultural shift between the 1950 and the 1960s, in the USA and elsewhere, that privileged youth. The conservative view of the changes of the 1960s is that the 1950s were a golden age of community and consensus, that a youth-led counterculture arose that was ironic, mistrustful of the status ...
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