The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

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The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism - Frank, Thomas

Thomas Frank's revealing new study shows how, during the "creative revolution" of the 1960s, the ad industry turned savagely on the very icons it had created in the 1950s, celebrating irrepressible youth with the Pepsi Generation, and imagining brands as signifiers of rule-breaking, defiance, difference, and revolt. Thus, the strategy of co-opting ... Read More

The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism 1998, University of Chicago Press

ISBN-13: 9780226260129

Trade paperback

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The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism 1997, University of Chicago Press, Chicago, IL

ISBN-13: 9780226259918

Hardcover

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