The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

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The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism - Frank, Thomas

Thomas Frank's revealing new study shows how, during the "creative revolution" of the 1960s, the ad industry turned savagely on the very icons it had created in the 1950s, celebrating irrepressible youth with the Pepsi Generation, and imagining brands as signifiers of rule-breaking, defiance, difference, and revolt. Thus, the strategy of co-opting ...

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