Advertising Theory - Rodgers, Shelly (Editor), and Thorson, Esther, Dr. (Editor)

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a ...

Advertising Theory 2012, Routledge

ISBN-13: 9780415886628

Trade paperback

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Advertising Theory 2012, Routledge

ISBN-13: 9780415886611

Hardcover

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