Fashion Trends: Analysis and Forecasting

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Fashion Trends: Analysis and Forecasting - Kim, Eundeok, and Fiore, Ann Marie, and Kim, Hyejeong

This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand ...

Fashion Trends: Analysis and Forecasting 2011, Berg Publishers, London

ISBN-13: 9781847882936

Paperback

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Fashion Trends: Analysis and Forecasting 2011, Berg Publishers, London

ISBN-13: 9781847882943

Hardcover

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