Is Military Advertising Effective?: An Estimate Methology and Applications to Recuiting in the 1980s and 90s

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Is Military Advertising Effective?: An Estimate Methology and Applications to Recuiting in the 1980s and 90s - Ford, Worthington Chauncey, and Dertouzos, James N, and Garber, Steven

Develops improved econometric analysis methods for evaluating whether military advertising has been effective in increasing the numbers of high-quality enlistments in the services and illustrates the methods using data from the early 1980s and mid-1990s.

Is Military Advertising Effective?: An Estimate Methology and Applications to Recuiting in the 1980s and 90s 2004, RAND Corporation

ISBN-13: 9780833033413

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