Riding the Waves of Culture: Understanding Diversity in Global Business 2/E: 2nd Edition

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Riding the Waves of Culture: Understanding Diversity in Global Business 2/E: 2nd Edition - Trompenaars, Fons, Mr., and Trompenaars, Alfons, and Trompenaars Fons

As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, socio-political system, and cultural system. This book eases this transitory process, showing the emerging breed of international managers how to build the skills, ...

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