The Power of Corporate Communication: Crafting the Voice and Image of Your Business

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The Power of Corporate Communication: Crafting the Voice and Image of Your Business - Argentini, Paul, and Forman, Janis, PH.D., and Argenti Paul

Strategies for clear communication in today's muddled corporate environment Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged--and a process to be mastered. "The Power of Corporate Communication "shows managers and executives how to communicate effectively with ... Read More