Diffusion of Innovations - Rogers, Everett M, Dr. (Preface by)

Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations", according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers ... Read More

Diffusion of Innovations 1997, Free Press, New York, NY

ISBN-13: 9780028740744

Hardcover

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Diffusion of Innovations 1995, Free Press

ISBN-13: 9780029266717

Trade paperback

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Diffusion of Innovations 1962, Free Press

ISBN-13: 9780029266700

Hardcover

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