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M: Advertising - Arens, William, and Arens, Christian, and Weigold, Michael

Overview: "M: Advertising" is the newest principles addition to the McGraw-Hill M series of texts, and was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually ... Read More

M: Advertising 2014, Irwin/McGraw-Hill

ISBN-13: 9780078028960

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M: Advertising 2011, Irwin/McGraw-Hill

ISBN-13: 9780078028915

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