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We live in an age of propaganda. Americans consume 57% of the world's advertising while representing only 6% of the population, and half of our ...Show synopsisWe live in an age of propaganda. Americans consume 57% of the world's advertising while representing only 6% of the population, and half of our waking hours are spent with the mass media. Persuasion has always been integral to the democratic process -- it's how we make decisions, elect governments, do business, and resolve disputes. Increasingly, however, thoughtful discussion is being replaced with simplistic sound bites, manipulative messages, and deceptive propaganda tactics. Drawing on the history of propaganda and modern research in social psychology, the authors examine the tactics used by political campaigners, sales agents, advertisers, televangelists, and demagogues, showing how persuasion influences our behavior and why some techniques work better than others. Thoroughly revised and updated, this new edition covers the media's handling of the Clinton/Lewinsky scandal, recent election campaigns, the rise of talk radio, teen suicide, U.F.O abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations. Also included is a completely new chapter on how to protect yourself from unwanted propaganda. An invaluable guide to today's message-laden world, Age of Propaganda provides us with the knowledge we need to understand how manipulative messages work, how to deal with them sensibly, and how to use persuasion wisely and effectively.Hide synopsis
Description:Fine. Only slightly differentiated from a new book. Undamaged...Fine. Only slightly differentiated from a new book. Undamaged cover and spine. Pages may display light wear but no marks. Help save a tree. Buy all your used books from Thriftbooks. Read. Recycle and Reuse!
Description:Very good condition book with only light signs of previous use....Very good condition book with only light signs of previous use. Sail the Seas of Value.
Description:Good. 0716722119 Some visible wear, and minimal interior marks....Good. 0716722119 Some visible wear, and minimal interior marks. Unbeatable customer service, and we usually ship the same or next day. Over one million satisfied customers!
Description:**Book has underlining or highlighting on multiple pages**...**Book has underlining or highlighting on multiple pages** Average used book in good condition *
Description:Used-Good. Book in good or better condition. Dispatched same...Used-Good. Book in good or better condition. Dispatched same day from US or UK warehouse.
