Age of Propaganda: The Everyday Use and Abuse of Persuasion

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Age of Propaganda: The Everyday Use and Abuse of Persuasion - Aronson, Elliot, and Pratkanis, Anthony

The public awareness crusade to fight the spread of AIDS - The party political broadcast - The sportsman's product endorsement - No matter how insidious or noble these endeavours are, their success relies on the tactics of mass persuasion and the susceptibility of people to being persuaded.

Age of Propaganda: The Everyday Use and Abuse of Persuasion 2010, W.H. Freeman & Company, New York, NY

ISBN-13: 9780716722106

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Age of Propaganda: The Everyday Use and Abuse of Persuasion 1991, W.H. Freeman & Company, New York, NY

ISBN-13: 9780716722113

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