Alcohol Advertising and Young People's Drinking: Representation, Reception and Regulation

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Alcohol Advertising and Young People's Drinking: Representation, Reception and Regulation - Gunter, Barrie, Professor, and Hansen, Anders, and Touri, Maria

Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol.This book reviews the evidence on alcohol advertising and marketing effects on young people and considers this evidence in relation to codes of advertising and marketing practice.

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