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News Media and Eu-China Relations


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News Media and EU-China Relations - Zhang, Li

An exploration of the role of the news media in the development of EU-China relations after the end of the Cold War, this book provides empirical evidence to support what Nye and Anholt have argued: that branding a country's image is soft power. The author examines the nature of European Union and China coverage in Chinese and European news media ... Read More

News Media and EU-China Relations 2011, Palgrave MacMillan, New York, NY

ISBN-13: 9780230105027