Developing Business Strategies - Aaker, David A

"A delight to read--sound strategic advice that is also very well illustrated with helpful, practical examples. The book helped our management team to thoroughly understand our business environment and chart new growth directions."--Daniel G. Simpson, Director of Strategy and Planning The Clorox Company "An excellent work. Unlike other books that ... Read More

Developing Business Strategies 2001, John Wiley & Sons, New York, NY

ISBN-13: 9780471064114

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Developing Business Strategies 1998, John Wiley & Sons, New York, NY

ISBN-13: 9780471183648

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Developing Business Strategies 1994, John Wiley & Sons, New York, NY

ISBN-13: 9780471118145

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Developing Business Strategies 1992, John Wiley & Sons, New York, NY

ISBN-13: 9780471557227

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Developing Business Strategies 1988, John Wiley & Sons, New York, NY

ISBN-13: 9780471602965

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Developing Business Strategies 1984, John Wiley & Sons, New York, NY

ISBN-13: 9780471871798

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