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Conversion Optimization: The Art and Science of Converting Prospects to Customers

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Conversion Optimization: The Art and Science of Converting Prospects to Customers

by Khalid Saleh, Ayat Shukairy

About this title: How can an online business turn Web site visitors into customers? This guide offers practical advice on how to give Web site visitors the material they need to make a quick buying decision--without driving them away through navigation or information overload.

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