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Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive ...Show synopsisNorman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. Now available in paperback, Norman's bestselling plea for user-friendly product design in business includes a new Introduction by the author.Hide synopsis
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Description:Donald A. Norman provides a fascinating introduction to smart...Donald A. Norman provides a fascinating introduction to smart design, the new competitive frontier in business, and reveals how and why some products satisfy customers while others frustrate them.
Since I never received this item (For some unknown reason it was sent to a previous address) I cannot possibly say whether this book is good or bad. I have pointed this out in a previous review, but since it was sent again for me to review, then I can only say the same thing. Apparently as well, it ...
Donald A. Norman wrote a landmark book back in 1988, previously called The Psychology of Everyday Things. (Norman explains the change in the preface.) I didn't read it in 1988, but twenty years later it's always entertaining, generally still relevant and often prescient.
If you think something you ...
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