Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy

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Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy - Gobe, Marc

Citizen Brand" presents a powerful new concept designed to help companies develop brands that will inspire passionate loyalty among consumers in today's emotionally charged social and economic climate.

Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy 2002, Allworth Press, New York, NY

ISBN-13: 9781581152401

Hardcover

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