Contemporary Strategy Analysis: Text and Cases

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Contemporary Strategy Analysis: Text and Cases - Grant, Robert M.

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial ...

Contemporary Strategy Analysis: Text and Cases 2012, John Wiley & Sons Inc, New York

ISBN-13: 9781119941897

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Contemporary Strategy Analysis: Text and Cases 2010, John Wiley & Sons, Hoboken, NJ

ISBN-13: 9780470747094

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