Political Marketing: Theoretical and Strategic Foundations

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Political Marketing: Theoretical and Strategic Foundations - Cwalina, Wojciech, and Falkowski, Andrzej, and Newman, Bruce I, Dr.

This is the first integrated theory-to-practice text on marketing's role in the political process. It

Political Marketing: Theoretical and Strategic Foundations 2011, M.E. Sharpe

ISBN-13: 9780765622914

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Political Marketing: Theoretical and Strategic Foundations 2011, M.E. Sharpe, Armonk

ISBN-13: 9780765629166

Paperback

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