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New. Lex Rogo, the hero of The Goal, has had a great year, having been promoted as the Executive Vice President of UniCo, a diversified conglomerate with the responsibility of managing three recently acquired companies. His team of former and new associates is in place and the future looks secure and exciting. How Alex applies the Theory of Constraints to Sales, Marketing, Inventory Control and Business Strategy, to overcome cruel challenges and eventually emerge a winner, forms rest of the story. As Alex grapples with problems at work and at home, we learn the full scope of Eli Goldratt`s powerful Thinking Process techniques for solving problems using his (Goldratt`s) Current Reality Tree, which incorporates UnDesirable Effects (UDEs), and then a Future Reality. Some excellent business wisdom is presented including techniques like Vendor Managed Inventory. The user will find these techniques effective not only in business application but at a personal level as well. Printed Pages: 0..
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