Entrepreneurship Marketing: Principles and Practice of SME Marketing - Nwankwo, Sonny (Editor), and Gbadamosi, Tunji (Editor)

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing ...

Entrepreneurship Marketing: Principles and Practice of SME Marketing 2010, Routledge, London

ISBN-13: 9780415573764

Mass-market paperback

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Entrepreneurship Marketing: Principles and Practice of SME Marketing 2010, Routledge, London

ISBN-13: 9780415573757

Hardcover

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