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The Guerrilla Marketing Handbook

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The Guerrilla Marketing Handbook - Levinson, Jay Conrad, and Rubin, Charles, and Godin, Seth

At last, a Whole Earth Catalogue for the guerrilla marketer. This newest volume in the series presents the entire arsenal of weaponry that has revolutionized today's marketing strategies. It first helps readers develop an effective campaign and then offers detailed descriptions of more than 100 tools. Includes a money-back guarantee. 64 photos.

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