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Introduction To Marketing - McDaniel, Carl, and Hair, Joseph F., and Lamb, Charles W.

With coverage of current marketing practices and exciting new features McDaniel, Lamb, Hair's INTRODUCTION TO MARKETING 10E, INTERNATIONAL EDITION will have your students saying, "Now that's marketing." You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETING 10e with its ... Read More

Introduction To Marketing 2012, South-Western College Publishing, Florence

ISBN-13: 9781133273875

Paperback

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Introduction to Marketing 2010, South-Western, Mason, OH

ISBN-13: 9780538754873

Paperback

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