Charity Marketing: Meeting Need Through Customer Focus

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Charity Marketing: Meeting Need Through Customer Focus - Bruce, Ian

In recent years, most not-for profit organisations have developed sophisticated and professional marketing capability for campaigning and fundraising. However, there has been less progress in introducing marketing techniques to the core activities of service provision and delivery. "Charity Marketing" shows how a marketing approach, which puts ... Read More

Charity Marketing: Meeting Need Through Customer Focus 2005, ICSA Publishing Ltd, London

ISBN-13: 9781860722967

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