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Advertising Today

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Advertising Today

by Warren Berger

About this title: More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all of its own, but also as a defining element of popular culture. Advertising Today provides a thematic overview of the evolution of advertising around the world over the past thirty years, charting influences from the political and social upheavals of the 1960s to the influence of the Internet in the 1990s. Each chapter includes an interview with a key figure in advertising -- including Italy's Oliviero Toscani of ... read more

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