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The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully ...Show synopsisThe sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. Comprehensive treatment on the fundamentals of advertising and promotion combine with the Internet's impact on IMC. A major focus of this revision, Internet issues have been seamlessly integrated throughout the text to highlight the dynamic relationship between basic marketing communication concepts and the power of the Internet.Hide synopsis
Description:New in new dust jacket. brand new textbook. Sewn binding. Cloth...New in new dust jacket. brand new textbook. Sewn binding. Cloth over boards. 672 p. Contains: Illustrations. Audience: General/trade.
Description:New. New Original US Edition, We Ship to PO BOX Address also....New. New Original US Edition, We Ship to PO BOX Address also. EXPEDITED shipping option available for certian weight packets only.
Description:New. Brand New Original US Edition, Perfect Condition. Printed...New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!
Description:New. No dust jacket as issued. Excellent as new condition, mint....New. No dust jacket as issued. Excellent as new condition, mint. A brand new copy at a bargin price. Glued binding. Paper over boards. 674 p. Contains: Illustrations, index.
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