Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

by

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications - Shimp, Terence A

The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC methods, the text has undergone a significant revision to reflect new academic literature and ...

Currently there are no copies available. However, our inventory changes frequently. Please check back soon or try Book Fetch.