Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

by

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications - Shimp, Terence A

The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC methods, the text has undergone a significant revision to reflect new academic literature and ...

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications 2002, South Western Educational Publishing

ISBN-13: 9780030352713

Hardcover

Select
Advertising Promotion: And Supplemental Aspects of Integrated Marketing Communications 1999, Dryden Press

ISBN-13: 9780030211133

Hardcover

Select