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Advertising: Principles and Practice

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For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or ... Show synopsis

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  • 1. Hardcover, Prentice Hall, 2000

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    Description: New. 5th Edition. Hardcover, New Condition! Please NOTE: this...

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  • 2. Hardcover, Prentice Hall, 2005

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    Description: New in very good dust jacket. Sewn binding. Cloth over boards....

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  • Advertising: Principles and Practice (7th Edition)

    3. Hardcover, Prentice Hall, 2005

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  • 4. Hardcover, Prentice Hall, 2005

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    Description: Brand New, SHRINKWRAPPED, International Edition, exactly same...

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  • 5. Hardcover, Prentice Hall, 2005

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  • 6. Hardcover, Prentice Hall, 2005

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    Description: Brand New. New softcover International Edition. Same contents as...

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  • 7. Softcover, Pearson Education, 2007

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    Description: New. Each chapter opens with a story about an advertising...

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