Simply look for the Free Shipping truck next to
an item. The truck indicates an item is in the
Alibris warehouse and ready to ship. Select at
least $49 worth of items displaying a truck and
get free shipping to any US address.
Alibris is an online marketplace with over 10,000
independent sellers. When you select your items
from a single seller you'll get consolidated
shipping rates from that seller.
For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or ...Show synopsisFor introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share-it may not be effective advertising. In these days of accountability, clients are asking that advertisers create advertising that meets measurable goals. The challenge with teaching advertising by taking theory and applying it to what is going on in advertising agencies is that companies have always been very guarded about goals and measures. Advertising: Principles and Practice has lifted the veil by focusing on EFFIE-award winners: advertising campaigns that have won awards for their effectiveness from the American Marketing Association of New York. These EFFIE-award winners reveal client goals and how these goals were reached. No other book takes theory and shows students how it is applied today to produce effective advertising-advertising that works.Hide synopsis
Description:New. 5th Edition. Hardcover, New Condition! Please NOTE: this...New. 5th Edition. Hardcover, New Condition! Please NOTE: this is a Tabbed review copy with not for resale mark on cover. Copyright 2000. ISBN 0130835714.
Description:New. Review Copy-May say "Not for Resale". Same content as...New. Review Copy-May say "Not for Resale". Same content as regular book. Ships Fast! Satisfaction Guaranteed!
Description:New. 0130835714 New Condition ~~~ Right off the Shelf-BUY NOW &...New. 0130835714 New Condition ~~~ Right off the Shelf-BUY NOW & INCREASE IN KNOWLEDGE...
This icon identifies an international edition of this book. That means this edition was published for distribution outside the U.S.
Here's more about international editions:
Different ISBNs: Their ISBNs often differ from U.S. editions.
Different covers: Their covers often differ from U.S. editions.
Similar book content: Their content is often the same/similar.
Paper quality: They're sometimes printed on lower-quality paper.
Lower prices: They're often available for less than U.S. editions.
Alibris allows the sale of international editions, except for those that are not authorized by the publisher or author for importation into, or sale in, the U.S. and those that may not otherwise lawfully be imported into, or sold in, the U.S., Canada, or Australia.
Description:New. International edition in English language. ISBN, Cover may...New. International edition in English language. ISBN, Cover may be different. Content same as US edition. Territorial restrictions might be printed on the cover of the book.
Description:Brand New in New jacket. International Edition Softcover,...Brand New in New jacket. International Edition Softcover, Express Shipping through USPS (Priority/media mail). The book has exactly same content as US but ISBN and sometime cover might be different from US edition. Very rare case, textbooks come with different exercises at the end of chapters. All Books are printed in English Language. You can save dollars to purchase this book. Return Acceptable if book delivered in damaged condition or wrong edition. Customer satisfaction guaranteed.
Description:New. 0131465600 New Condition ~~~ Right off the Shelf-BUY NOW &...New. 0131465600 New Condition ~~~ Right off the Shelf-BUY NOW & INCREASE IN KNOWLEDGE...
Description:International Edition, 7ed, Brand NEW, FAST 2-3 business day...International Edition, 7ed, Brand NEW, FAST 2-3 business day express Shipping, Shrinkwrapped, SAME Contents as in US edition, 100% Satisfaction Guaranteed.
Description:New in very good dust jacket. Sewn binding. Cloth over boards....New in very good dust jacket. Sewn binding. Cloth over boards. 624 p. Contains: Illustrations. Audience: General/trade.
Description:New in new dust jacket. Brand New INTERNATIONAL EDITION, 5-8...New in new dust jacket. Brand New INTERNATIONAL EDITION, 5-8 days shipping! Different ISBN/Cover with same Contents as US EDITION. THIS IS NOT A US EDITION BOOK.
