Advertising: Principles and Practice - Wells, William, and Burnett, John, and Moriarty, Sandra

For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share-it may not be effective advertising. In these days of accountability, clients are asking that ...

Advertising: Principles and Practice 2005, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131465602

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Advertising: Principles and Practice 2002, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130477224

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Advertising: Principles and Practice 2002, Prentice-Hall, Harlow

ISBN-13: 9780131202061

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Advertising: Principles and Practice 2000, Prentice Hall

ISBN-13: 9780130835710

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Advertising Principles & Practice 1998, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780135978818

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Advertising: Principles and Practice 1995, Prentice Hall

ISBN-13: 9780137232482

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Advertising: Principles and Practice 1995, Pearson Education (US), Upper Saddle River

ISBN-13: 9780133152197

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Advertising: Principles and Practice 1994, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780137228690

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Advertising: Principles and Practice 1992, Prentice Hall

ISBN-13: 9780130162052

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Advertising: Principles & Practice 1989, Prentice Hall

ISBN-13: 9780130145499

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Advertising: Principles and Practice 1989, Prentice-Hall, Harlow

ISBN-13: 9780130152497

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