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The bible of media planning for more than 25 years, Advertising Media Planning teaches the fundamentals of planning, purchasing, and evaluating the ...Show synopsisThe bible of media planning for more than 25 years, Advertising Media Planning teaches the fundamentals of planning, purchasing, and evaluating the effectiveness of advertising. It also emphasizes today's rapid proliferation of media choices. This new edition covers the increasing useof nontraditional and interactive media, including interactive television and the Internet.Hide synopsis
Description:New. New book, 2002 McGraw Hill books, hardcover, no marks...New. New book, 2002 McGraw Hill books, hardcover, no marks inside, 445 pages of knowledge, great book.
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Description:New. International edition in English language. ISBN, Cover may...New. International edition in English language. ISBN, Cover may be different. Content same as US edition. Territorial restrictions might be printed on the cover of the book.
Description:New. BRAND NEW (27) Gift quality! UNREAD. I only deal with new...New. BRAND NEW (27) Gift quality! UNREAD. I only deal with new books. No torn or bent pages, no shelf wear. No smoke smell, Just a tiny black dot on bottom edge. SHIPS IMMEDIATELY!
Description:International Edition, 7ed, Brand NEW, FAST 2-3 business day...International Edition, 7ed, Brand NEW, FAST 2-3 business day express Shipping, Shrinkwrapped, SAME Contents as in US edition, 100% Satisfaction Guaranteed.
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