Advertising for Dummies - Dahl, Gary

For small businesses, effective advertising can mean the difference between fortune and failure. But if you're going to throw your money into advertising willy-nilly you might as well just throw it away. And if your business can't afford a big advertising firm you may have to write your own advertising copy. But could you? Don't worry, because ... Read More

Advertising for Dummies 2007, For Dummies, Hoboken, NJ

ISBN-13: 9780470045831

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Advertising for Dummies 2001, For Dummies, New York, NY

ISBN-13: 9780764553776

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