Advertising: Concept and Copy

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Advertising: Concept and Copy - Felton, George

How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.

Advertising: Concept and Copy 2013, W. W. Norton & Company

ISBN-13: 9780393733860

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Advertising: Concept and Copy 2006, W. W. Norton & Company, New York, NY

ISBN-13: 9780393731590

2nd edition

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Advertising: Concept and Copy 1993, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780131896550

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