Advertising Campaign Strategy: A Guide to Marketing Communication Plans - Parente, Donald

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION ...

Advertising Campaign Strategy: A Guide to Marketing Communication Plans 2014, Cengage Learning

ISBN-13: 9781133434801

5th edition

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Advertising Campaign Strategy: A Guide to Marketing Communication Plans 2005, South-Western, Mason, OH

ISBN-13: 9780324322712

4th Revised edition

Paperback

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Advertising Campaign Strategy: A Guide to Marketing Communication Plans 2005, South-Western, Mason, OH

ISBN-13: 9780324422825

International ed of 4th revised edition Revised

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Advertising Campaign Strategy: A Guide to Marketing Communication Plans 1999, South Western Educational Publishing

ISBN-13: 9780030211140

2nd Revised edition

Hardcover

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Advertising Campaign Strategy: A Guide to Marketing Communication Plans 1997, Dryden Press

ISBN-13: 9780030128981

Hardcover

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